Let's focus on the right questions!
A comprehensive digital strategy typically addresses various aspects, such as for example how my business is presented online, what digital marketing tactics I use, how I sell online, how I interact with my leads and customers, how I stay safe and secure online, what online ecosystem I build around my business, how I optimize my interaction with mobile devices, and how efficiently I use technology to automate parts of my business. Have I thought about these aspects enough and taken action on them?
What is branding and what is the importance of branding? What types of branding are there? What is the difference between my personal or individual branding and my company or business branding? Do I really know what my personal brand says about me? What can a brand do for me? Are there great examples of branding? What do people say about my business on social media? Have you ever posed these questions? Let's have an intelligent discussion about them!
What is my mindset?
What is the mindset of my team?
What is the difference between a fixed mindset and a growth mindset?
Why does mindset matter at all?
What potential am I loosing in my business due to a wrong mindset?
Do I and does my team get the right training that is relevant for the growth of my business?
How can I make my team and thus my business stronger?
Ok, so I have an online presence. But should I have a website or a landing page or a sales funnel? What is the difference anyway? How can I automate my marketing emails? Is my online presence fast enough to not loose leads? Can my online presence even be found? How are people accessing my online presence, through desktop or mobile? Is taking care of all this my core competency that I make money with? Or could someone else that knows about all this just take care of it for me and my business?
How much time am I spending on non-value generating operational activities in my business? Can I automate those tasks? What if I could use the time saved through automation to concentrate on those money-making activities for my business? But what can I automate and how? Is automation the answer to everything? Maybe I can also take some workload off high-income team members and move that to lower income team members? After all, with today's technology, we can work virtually with anyone without needing to meet physically for many tasks.
How can I be rest assured that my business is not being threatened by evil hackers? Are there any bots harming my online presence? How can I add security to my website? I heard Wordpress is not very secure. Is that true? Can I have people on-call that can help me in the event of a security incident? And what about privacy? I need to concentrate on my business, so what can go wrong anyway?
Who wouldn't want to utilize the power of the internet to get more leads and customers? There are various tactics when it comes to digital marketing, including search engine optimization (SEO), contenct marketing (blogging), valuable content (ebooks, webinars), email marketing (autoresponder with virtual screening), marketing on my social media presence, paid traffic, using the power of video in my marketing efforts, split testing variations of design and/or copy. Do I have a clear picture of what works for my business? What is more important for me: lead generation or lead optimization?
What channel do I best use to communicate with my prospects and customers? Phone, videocall, FB messenger, whatsapp, sms, email, youtube, membership site? How can I get relevant content to the right customers? How can I use the power of video in my marketing? How can I make sure that my team members communicate a consistent message on social media so as not to harm my business? How can I educate my team and/or my paying customers? Do I need to rent a hotel to hold a conference for leads and customers? Or can I do all that virtually as a small business with the same or even a better benefit?
... or also while I am asleep?
Am I employed by someone else? In that case I am working for someone else's wallet.
Or am I self-employed? Ok, so then I am my own boss and am working for my own wallet. But money only comes in for the time I actually work...
Or do I own a business that can run without me? That is making money while I sleep? Or at least have a passive income stream to become more independent?
What is a really easy way to accept payments from my customers? This question is more than just asking how does paypal work or how to set up a paypal account. What payment services networks are there? How can I easily and effectively hand out and manage license codes after payment? I am offering a monthly membership, so how can I handle subscriptions for my customers? Various payment methods are important in various parts of the world. How can I serve them all? Can I accept cryptocurrencies from customers that want to pay with those? And all that needs to be safe and trustworthy!
At Small Beam, we are a team of experts with over 20 years experience in business consulting, technology and design. Our committed is geared towards small businesses. We believe that each and every small business should have the opportunity to use the power of the internet to transition from small to big and profitable growth. The knowledge and technology should be accessible to all, not just the big corporations.
We focus on those activities that get our customers results. We serve globally, but are situated physically in the cities of Stuttgart, Darmstadt, and Frankfurt, Germany. Get to know us at Small Beam one-on-one on a video call!
Owner, Founder and Creative Specialist
General Manager, Design Specialist and Operations
Assistant Manager, Mindset Coach
Assistant, Media Specialist
We will only take you on as a client if we think we can give you first-class service.